Ménage à Trois Named 2009 “Wine Brand of the Year” by Market Watch

Beverage industry publication Market Watch has named Ménage á Trois the 2009 “Wine Brand of the Year.” The award was announced in New York City, on September 24^th, at the 26^th Annual Market Watch Leaders Award Dinner.

The recipient of this prestigious accolade is selected annually by nearly 200 of the top beverage alcohol retailers in the United States, and bestowed as a mark of excellence on the year’s best products across the beer, wine & spirits categories.

“Receiving this award is a great honor and it’s been thrilling to watch the Ménage à Trois brand grow exponentially over the past couple of years,” said Bob Torkelson, President and COO of  Trinchero Family Estates. “We are incredibly proud to have been selected by the Market Watch Leaders for this award, and grateful for the support of our outstanding national wholesaler network, who have embraced the brand and enabled our success.”

Since purchasing the brand in 2004, Trinchero Family Estates has grown Ménage á Trois from under 25,000 cases to well over one million cases, with Ménage á Trois Red becoming the number one selling red wine in the country.

Market Watch is published by New York-based M. Shanken Communication, Inc, a company specializing in food & beverage publications. M. Shanken also publishes Wine Spectator, Cigar Aficionado, Food Arts and Impact.

Trinchero Family Estates is wholly owned and operated by the Trinchero family, Napa

Valley vintners since 1948. The company produces more than 23 brands of wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre.  The company also imports Angove Family Winemakers and Little Boomey wines of Australia, and market and sell the Three Thieves and Joel Gott brands. www.tfewines.com

www.folieadeux.com